5.2.2 Principles of design

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Factors to consider when presenting a written assignment include:

• cover sheet
• line spacing
• margins
• page numbers
• font size.

The assessment criteria or the person marking your assignment will usually indicate what is required in these areas. It is also helpful to be aware of general design principles.

General principles of design

Contrast

Contrast allows you to distinguish your communication and add strength to your ideas. High contrast makes text easier and is a key consideration in the accessibility of Web sites.

Consider contrasting colour, shape, texture, size and symmetry.

Repetition

Repetition throughout a project brings all the pieces together into one unified package. Colours, style, format, and layout are elements that can be repeated to keep a consistent look and feel.

Balance

Balance can be created using alignment and symmetry. You can align elements on the left side, the right side, or centred. Generally, it is safer to choose one alignment and use it on the entire page. You could however arrange your elements so they are evenly distributed to the left and right of the centre.

Emphasis

Communication needs a focal point to attract readers. Avoid too many focal points, as this distracts from your message. Choose the element which best represents the message you're trying to communicate, and make this your focal point. Draw attention to that element by using an image, unusual font or coloured background.